Watchdog to launch crackdown on ads falsely claiming green credentials

The ASA will conduct a series of inquiries into environmental advertising claims and practices

Airline ads that encourage taking too many flights and carmakers that show SUVs tearing up the countryside are set to fall foul of a crackdown on marketing that encourages environmentally irresponsible behaviour.

The Advertising Standards Authority (ASA) is to launch a series of inquiries into the environmental advertising claims and practices across a range of sectors - starting with energy, heating and transport - in a drive to support global efforts to reduce carbon emissions and battle the climate crisis.