Why aren’t more big bike firms tracking their environmental impact?

Trek's sustainability report appears to be the first of its kind in a sector that has had a free ride on the issue

Trek, one of the world's biggest bicycle brands, recently released its sustainability report for 2021. Remarkably, this appears to be the first time a major bike company has published such a document.

While some other manufacturers make broad sustainability pledges or tout their success in reducing packaging waste, Trek's report offers an ambitious array of concrete environmental commitments and a comprehensive analysis of the carbon footprint of its bikes.