Pay us a fair share for all the ‘likes’ we earn, demand influencers

A former model has launched a website to help online creatives compare deals with brands to prevent exploitation

Public support for workers' rights and pay equality may be growing but at least one group feels left out: Gen-Z professionals in the modern and comparatively nebulous field of online content creation and influence.

It's a state of affairs that Lindsey Lee Lugrin, a former model with a degree in finance, plans to change with some collective organisation. She has launched an advocacy site, aptly titled F*** You Pay Me, on which influencers review and compare deals with brands, pay-scales and what it's like to work with them.