Zoom is Testing Showing Ads To Free Users

Zoom is piloting showing ads to users on its free "Basic" tier, the company has announced in a blog post. From a report: Ads will appear on the browser page shown to users at the end of a call. Zoom says ads are being rolled out to free users in "certain countries," though its blog post doesn't detail exactly which these are. Users on the service's Basic tier will only see ads if they join a meeting hosted by another Basic tier user. Although ads won't be shown during meetings themselves, it's still a potentially big shift for the videoconferencing service. Zoom has typically imposed only minor restrictions on its free tier, which helped the service explode in popularity last year as people around the world adapted to working and socializing from home. Even its end-to-end encryption, which Zoom initially said would be limited to paid users, ended up coming to free users after all.

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