Uber raises London prices by 10% in effort to lure back drivers
by Gwyn Topham Transport correspondent from Technology | The Guardian on (#5RS8V)
Ride-hailing app says increase will provide better rider experience after lockdown led to driver departures
Uber is to increase its rates by 10% in London in an attempt to lure drivers back on to its platform, as cab companies across the UK struggle to meet booming demand.
Customers using the ride-hailing app have faced longer waits and more cancellations from drivers cherry-picking jobs in recent weeks, as well as more surge pricing as requests exceed the numbers of cars available.
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