This is Pleasing: Harry Styles sets out to ‘dispel the myth of a binary existence’

The musician's newly launched beauty brand is an extension of his trailblazing look

With Lady Gaga, Pharell Williams, and Selena Gomez all in on the act, the marker of success in 2021 is not a star on Hollywood Boulevard, it's the launch of a beauty line. Trust Harry Styles to blow the rest out of the water.

Yesterday, the boyband star turned cultural and style juggernaut announced the launch of Pleasing - described as a life brand". Styles's first business venture includes a range of nail polishes, an illuminating primer serum, and a dual-purpose eye and lip oil.