Winter Olympic curling qualifier drops sex toy adverts after US blackout

• World Curling Federation takes action to avoid distractions'
• EasyToys logo in Dutch event led to US and Japan blackouts

Adverts for a sex toy website that featured at a Winter Olympics curling qualifying tournament will be removed from the ice after they led to a US livestream blackout.

Erotic website EasyToys and the World Curling Federation (WCF) said on Friday that they have reached a deal to resume live streaming to the US and Japan, with the ads replaced by the statement #equalityforall." Broadcasters in both nations had decided that references to the company were too racy for the intended audience.