Strange, horny game ads are flooding social media. I accidentally became obsessed | Alex McKinnon

In his quest to discover why these ads are everywhere, Alex McKinnon ended up downloading too many of them - and investing too much

In a glamorous penthouse apartment, rain drumming against the floor-length windows, a chiselled man wearing nothing but a bath towel slowly undresses a beautiful young woman - only to stop when he notices a distinctive red mark on her chest. She has a birthmark - just like the baby he abandoned one rainy night many years ago.

Are you Rachel? Born in 2003 in Bonneville?" he asks urgently. I'm your father."