H&R Block is suing Block, formerly Square, over its new name
Photo by Joe Raedle/Getty Images Tax preparation service H&R Block filed a lawsuit against Block, Inc. (formerly Square, Inc.) for trademark infringement on Thursday, CNBC reported.
Today's filing is an important effort to prevent consumer confusion and ensure a competitor cannot leverage the reputation and trust we built over more than six decades," said H&R Block president and CEO Jeff Jones in a press release.
H&R Block claims that Square's new name competes directly with Block in several areas of financial services, including a recently purchased tax service named Cash App Taxes - previously Credit Karma Tax - a $0 tax filing service similar to H&R Block.
We are protecting the reputation and trust we have built over 65+ years. This morning, we filed a...