Easy wins: ditch the loyalty tax and renegotiate your bills

It needs doing just once in a while, but when you renegotiate a bill the cost savings keep on coming. Here's how to go about it in three steps

• Easy wins: see others in the series

Most regular bills we pay are negotiable, but many of us don't realise it and end up paying the loyalty tax".

That tax refers to the higher prices paid by loyal customers. Often applied to banking products, this is also true for other regular bills we pay. Providers normally have enticing sign-up deals to poach new customers. Meanwhile, existing customers end up paying higher prices, hence termed the loyalty tax.