Treasury plans crackdown on ‘misleading’ cryptocurrency ads

Move to change law would see assets subject to the same FCA rules as shares and insurance

The government has unveiled plans to crack down on misleading cryptocurrency ads by making them subject to the same regulations as marketing for other financial products such as shares and insurance.

The Treasury has responded to rising concern over a surge in ads promoting cryptoassets, which are unregulated in the UK, and the potential for naive investors to lose money given the highly volatile price swings of digital currencies such as bitcoin.