YouTube Will Stop Making Most Original Shows
YouTube will scale back a significant portion of YouTube Originals, which produced original content including scripted series, educational videos, and music and celebrity programming. Chief business officer for YouTube Robert Kyncl announced the changes today in a statement on Twitter. From a report: Going forward, the company will only fund originals in the YouTube Kids Fund and the Black Voices Fund, a program created in 2020 that committed $100 million to "amplify" Black creators on the platform. "With rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund, and Live Shopping programming to name a few," the statement reads. YouTube Originals has changed approaches throughout the years.
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