Article 5V9PA Dangerous game? Football clubs look to mine fans’ cash with crypto offerings

Dangerous game? Football clubs look to mine fans’ cash with crypto offerings

by
Rob Davies
from Technology | The Guardian on (#5V9PA)

Digital tokens seen as new wealth stream as TV rights and sponsorship level off but not everyone is happy at the new signings

When FC Barcelona took to the pitch for the 2021 Spanish Super Cup final, the trophy wasn't the only prize at stake.

Thousands of blaugrana fans were also keeping an eye on the market for FCB's fan token", the club's very own cryptocurrency. Socios, the web-based platform that pioneered fan tokens, had promised to burn" 20,000 tokens for every goal Barcelona scored - and 40,000 if they lifted the cup.

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