I’ve seen the metaverse – and I don’t want it

The tech world has been overtaken by the seductive idea of a virtual utopia, but what's on offer looks more like a late-capitalist technocratic nightmare

I have spent large portions of my life in virtual worlds. I've played video games since I was six; as a millennial, I've lived online since adolescence; and I've been reporting on games and gaming culture for 16 years. I have been to Iceland for an annual gathering of the players of EVE Online, an online spaceship game whose virtual politics, friendships and rivalries are as real as anything that exists outside its digital universe. I've seen companies make millions, then billions from selling virtual clothes and items to players eager to decorate their virtual selves. I've encountered people who met in digital worlds and got married in the real one, who have formed some of their most significant relationships and had meaningful life experiences in, well ... people used to call it cyberspace, but the current buzzword is the metaverse".

Ask 50 people what the metaverse means, right now, and you'll get 50 different answers. If a metaverse is where the real and virtual worlds collide, then Instagram is a metaverse: you create an avatar, curate your image, and use it to interact with other people. What everyone seems to agree on, however, is that it's worth money. Epic Games and the recently rebranded Facebook are investing billions a year in this idea. When Microsoft bought video game publisher Activision for $70bn last week, it was described as a bet on the metaverse".