YouTube's CEO Says the Company Will Explore NFT Features for Video Creators

YouTube is exploring adding nonfungible token features for its video creators, Chief Executive Officer Susan Wojcicki wrote to the sitea(TM)s broadcasters on Tuesday. From a report: Although Wojcicki didn't say exactly what her team is planning, or when, it marks the first time Alphabet's Google, YouTube's owner, is becoming involved with the cryptocurrency collectibles. Several of YouTube's rivals have already jumped on the trend. Twitter began letting users post NFTs as profile photos and Instagram is reportedly working on a similar offering, according to the Financial Times. NFTs are digital assets that represent ownership of digital assets, like art, that people can buy or sell. YouTube, home to the largest creator economy, has spent several years building ways for its video stars to earn money beyond advertising, adding tools like fan payments and e-commerce. Wojcicki told creators her company was looking to web3, an umbrella term for internet models built around crypto, as a "source for inspiration."

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