Activists accuse drinks firm Innocent of ‘greenwashing’ with ad

Plastics Rebellion complains to advertising watchdog about claims made in British TV advert

Innocent drinks have been accused of greenwashing" by plastic pollution campaigners after releasing an advert that claims buying their smoothies can help save the environment.

Activists, who recently occupied the company's headquarters, have lodged a complaint with the Advertising Standards Authority (ASA) about claims made in an advert entitled Little Drinks, Big Dreams. The ASA is currently reviewing the evidence submitted by the activists and Innocent, and is expected to make a ruling imminently.