Article 5VTDH Peloton’s fortunes race downhill as fitness fans return to gyms

Peloton’s fortunes race downhill as fitness fans return to gyms

by
Dan Milmo and Alfie Packham
from US news | The Guardian on (#5VTDH)

The exercise bike maker is worth less than a fifth of its $50bn valuation during global lockdown

If Peloton wants to know why the lockdown boom in home exercise was unsustainable, then Ian Rodriguez has a good answer: working out is more fun with other people.

Rodriguez, a 52-year-old teacher from Preston, Lancashire, cancelled his gym membership when the pandemic hit but couldn't wait to get back. As many others did, he spent money on gym equipment, including a rowing machine and some weights. But then he started missing the gym classes.

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