NBC gets the story it wants
by Sam Fels from Deadspin > Sports News Without Fear, Favor or Compromise on (#5VZ2A)
The mystery of why NBC ponies up most countries' defense budgets for the right to broadcast the Olympics still evades me. I know what the answers are. The ratings are worth it, which means the ad rates make it worthwhile, and that those who tune in aren't really interested in the results of various competitions....