Salesforce Tells Employees It's Working On NFT Cloud Service

Salesforce told employees at a sales kickoff on Wednesday that the company plans to release an NFT Cloud. CNBC reports: Salesforce co-CEOs Marc Benioff and Bret Taylor both talked about the strategy at the online event, said one person who attended. The person asked not to be named because the event was private. Executives at the meeting referenced NFT-related work that Pepsi has done as an example, another person said. Salesforce, which provides cloud-based software for sales reps, marketing departments and e-commerce vendors, wants to offer a service for artists to create content and release it on a marketplace like OpenSea, one person said. Last month, OpenSea said it raised $300 million at a $13.3 billion valuation, on the back of a surge in NFT trading, which surpassed $23 billion in 2021, according to DappRadar, a store for decentralized apps. Salesforce could also potentially integrate the tool into its own ecosystem, where transactions could be managed, the people said. A Salesforce-owned marketplace could mean there wouldn't be a need to use OpenSea.

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