Article 5W0JT Ben & Jerry’s Ukraine tweet gets frosty reception from Unilever boss

Ben & Jerry’s Ukraine tweet gets frosty reception from Unilever boss

by
Mark Sweney
from US news | The Guardian on (#5W0JT)

Ice-cream maker is best to avoid subjects where it lacks expertise or credibility', says parent company CEO

The chief executive of Ben & Jerry's parent company, Unilever, has criticised the ice-cream maker's controversial tweet about the Ukraine crisis, saying it should stay away from issues where it does not have expertise or credibility".

The ice-cream company, which drew fire with a decision to stop selling its products in occupied Palestinian territories last year, caused a social media storm on Friday by calling on Biden to not send more troops to Europe, saying he risked fanning the flames of war".

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