Inside Finland's Plan To End All Waste by 2050

An anonymous reader shares a report: As natural resources diminish and the climate crisis grows more acute, the notion of a circular economy has been gaining traction around the globe. Most modern economies are linear -- they rest on a "take, make, waste" model in which natural resources are extracted, their valuable elements are transformed into products, and anything left over (along with the products themselves when they are no longer useful) is discarded as waste. In contrast, a circular economy replaces the extraction of resources with the transformation of existing products and essentially does away with the notion of waste altogether. A growing number of governments, from the municipal to the international, have thrown their weight behind the idea. The E.U. launched its action plan for the transition to a circular economy in 2015, then updated it in 2020 as part of the Green Deal to include initiatives that encourage companies to design products -- from laptops to jeans -- so that they last longer and can be more easily repaired. In February, the European Parliament passed a resolution demanding additional measures that would allow it to adopt a fully circular carbon-neutral economy by 2050. Some member states, including the Netherlands, have also drafted similar plans at the national level. Among them, Finland stands out for the comprehensiveness of its approach. Back in 2016, it became the first to adopt a national "road map" to a circular economy -- a commitment it reaffirmed last year by setting targeted caps on natural-resource extraction. Like other nations, Finland supports entrepreneurship in creative reuse, or upcycling (especially in its important forestry industry), urges public procurements that rely on recycled and repurposed materials, and seeks to curb dramatically the amount of waste going to landfill. But from the beginning, the country of 5.5 million has also focused closely on education, training its younger generations to think of the economy differently than their parents and grandparents do. "People think it's just about recycling," says Nani Pajunen, a sustainability expert at Sitra, the public innovation fund that has spearheaded Finland's circular conversion. "But really, it's about rethinking everything -- products, material development, how we consume." To make changes at every level of society, Pajunen argues, education is key -- getting every Finn to understand the need for a circular economy, and how they can be part of it. A pilot program to help teachers incorporate the notion into curriculums in 2017 "just snowballed," says Pajunen. "By the end of the two years, 2,500 teachers around the country had joined the network -- far more than we had directly funded." Since then, studying the circular economy has taken on a life of its own, starting with the youngest.

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