Boohoo forced to drop ‘sexually suggestive’ images by watchdog

Fast-fashion retailer objectified' women by using photos of model wearing bikini bottoms to sell T-shirt

A promotion by the fast-fashion retailer Boohoo that used sexually suggestive" images of a model in an oversized T-shirt and thong-style bikini bottoms has been banned by the UK advertising watchdog for objectifying and sexualising women.

The online retailer used several images of the model, including a shot taken from the rear of her kneeling and another of her sitting with her legs apart, which prompted a complaint to the Advertising Standards Authority (ASA) that the promotion was offensive, harmful and irresponsible.