Let’s Go Brandon: the Nascar driver who became a hero in an unwinnable culture war

In October, Brandon Brown unwittingly became a rightwing meme. Now he is delicately treading the line between profit and politics

Brandon Brown was not an especially fearsome stock car driver, nor did he figure as the sort to crack open sport's Pandora's box entering last October's Sparks 300 - a race in Nascar's mid-tier Xfinity series. In most cases a mid-pack qualifying position would not bode well. But at Talladega Speedway, a crash-happy oval circuit where anything can happen, the best drivers are the ones who survive the carnage. And after two multi-car pile ups, Brown assumed a narrow lead with 13 laps to go. A final accident two laps later that took out seven cars sealed his first Xfinity series triumph in 114 tries.

With night falling on the Alabama circuit, the 28-year-old Virginia native emerged from his Chevrolet Camaro machine in a daze for the post-race TV interview. As he breathlessly thanked his sponsors and revisited his driving tactics, some in Talladega's packed crowd began chanting Fuck Joe Biden" loud and clear enough to come across Brown's microphone. Desperate to keep the interview going with her producers unable to bleep the background noise, NBC Sports reporter Kelli Stavast tried to Jedi mind trick her viewers. You can hear the chants from the crowd - Let's go, Brandon," she said.