‘So many soundbites’: PR experts on Prince Andrew’s disastrous denials

The duke's legal battle was blighted by blunders, aggression and the lack of apology, which did not wash in the #MeToo era

The Duke of York's legal battle with his accuser Virginia Giuffre, which he settled out of court this week, was characterised by a years-long series of damaging and unnecessary PR blunders, experts have said.

His disastrous Newsnight interview, his ducking and diving to frustrate the serving of legal papers, and claims from friends" that the infamous photograph of him with his arm around Giuffre's waist was faked, all served to inflict further public opprobrium on the Queen's second son, it was claimed.