Naming storms has been success, say UK meteorologists

With three named storms hitting country in just six days, experts reject claim people will become inured to threat

In just six days the UK has been battered by a triple whammy of Dudley, Eunice and Franklin and next up could be Gladys. But does the naming of storms heighten awareness to the danger, or inure us?

Liz Bentley, chief executive of the Royal Meteorological Society, says that it does work and heightens awareness. Having named storms gives them a kind of uniqueness, identity and higher profile ... that need for people to listen and take action."