Facebook launches Reels globally, betting on 'fastest growing' format

After a dismal earnings report in February and in a bid to attract younger users, the platform is prioritizing short video content

Facebook has launched its short video feature Reels globally, its owner Meta Platforms said on Tuesday, in a move to expand its fastest growing content format after reports that overall user numbers are down.

The social media giant, which recently announced a massive pivot into virtual reality products, lost a third of its market value after a dismal earnings report in February. It has highlighted Reels as a key priority to court younger users.