From tuna fishing to teen love: the producer behind K-pop’s biggest stars
by Raphael Rashid in Seoul from on (#5WF2C)
Bumzu is one of the most influential people in K-pop, helping shape South Korea's multibillion-dollar global music business
When Jin from the superstar boyband BTS released Super Tuna - an upbeat song about his favourite pastime, fishing - it instantly went viral.
The track, written to commemorate the star's birthday, has logged more than 53m YouTube views since December, and on TikTok the #SuperTuna hashtag has inspired a viral dance challenge.
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