Bronny James’ new deal with PSD underwear is another win for student-athletes
by Criss Partee from Deadspin > Sports News Without Fear, Favor or Compromise on (#5WH1Q)
Think what you want about Bronny James' NBA prospects, one thing that isn't a question is his entrepreneurial spirit, much like his father, LeBron James. But before Bronny gets anywhere close to the NBA, he's taking his talents to the undergarments business.