Article 5WJED Boris Johnson’s Emirates Air Line cable car fails to find new sponsor

Boris Johnson’s Emirates Air Line cable car fails to find new sponsor

by
Gwyn Topham
from World news | The Guardian on (#5WJED)

But much-criticised project linking Greenwich Peninsula to Royal Victoria Dock is expected to survive

When Boris Johnson chose to build a cable car linking two of the lesser frequented spots of east London dockland, eyebrows were raised. After the then mayor's pet project opened in time for the 2012 Olympics, the controversial sale of naming rights to the new Emirates Air Line at least stemmed the losses.

Now, though, that lucrative deal is about to run out - and no sponsor can be found to step in, even at a fraction of the price.

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