Sid Meier Warns the Games Industry About Monetization

Speaking to the BBC on the 30th anniversary of Civilization, American developer Sid Meier says if major companies continue to focus on monetization or other things that are not gameplay-focused, they risk losing the audience. From the report: "The real challenge and the real opportunity is keeping our focus on gameplay," says American developer Sid Meier. "That is what is unique, special and appealing about games as a form of entertainment. When we forget that, and decide it's monetization or other things that are not gameplay-focused, when we start to forget about making great games and start thinking about games as a vehicle or an opportunity for something else, that's when we stray a little bit further from the path." The financial model that supports how games companies make their money has changed dramatically in the past decade or so. Now many developers and publishers rely on in-game purchases to help with their bottom line rather than solely on the up-front cost of buying a title to play. [...] Some games companies are also exploring the introduction of non-fungible-tokens (NFTs) - a form of digital art that players can buy and own -- into their games. [...] Sid Meier says that if major companies continue to focus on ways like this to monetize gaming, they risk losing the audience: "People can assume that a game is going to be fun and what it needs for success are more cinematics or monetization or whatever -- but if the core just is not there with good gameplay, then it won't work. "In a sense gameplay is cheap... The game design part is critical and crucial but doesn't require a cast of thousands in the way some of the other aspects do. So it's perhaps easy to overlook how important the investment in game design and gameplay is." The global games market is reported to be worth around $175 billion and is forecast to almost double in five years. But Sid Meier says that continued growth isn't guaranteed: "There are lots of other ways that people can spend their leisure time... I think the way the internet works, once a shift starts to happen, then everybody runs to that side of the ship. "I think we need to be sure that our games continue to be high quality and fun to play - there are so many forms of entertainment out there now. We're in a good position... but we need to be sure we realize how critical gameplay is - and how that is the engine that really keeps players happy, engaged and having fun." Sid says he has no plans to retire just yet, and explains the most gratifying change he's experienced during his more than 30 years in the industry, is the wider public's shift in attitude when it comes to games. People were telling him back in 1991 that he was "wasting his time" working in games - now he smiles, as people say to him: "I wish I could get a job making games."

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