Weight-loss techniques can halve meat consumption, Oxford trial finds

Researchers tap into self-regulatory methods such as setting goals and keeping a diary

Setting daily meat reduction goals and keeping an online diary of intake helped frequent meat eaters to halve their consumption in just over nine weeks, a trial has found.

The trial, by researchers at the University of Oxford's Livestock, Environment and People (Leap) programme, also found the routine was popular with participants, who felt it supported them to change their diet.