Alexa Chung to close fashion label citing ‘challenging’ conditions

Model turned Popworld presenter and designer says eponymous brand is not insolvent but will be winding down'

The celebrity TV presenter and influencer Alexa Chung has announced she is to close her eponymous fashion label after five years due to economic pressures caused by the pandemic.

The label, which showed twice at London fashion week and recently collaborated with Barbour, is not going into administration but is, says Chung, winding down". Items from the Barbour collection will still be available on the brand's official site until the end of the month.