HSBC Buys Virtual Plot of Land in Digital Push

by
msmash
from Slashdot on (#5X7PM)
HSBC is buying a plot of virtual real estate in an online gaming space called The Sandbox for an undisclosed sum, the bank's first major foray into the metaverse as it shrinks its UK branch network. From a report:The digital push will enable HSBC to engage with sports, e-sports and gaming fans via its slice of turf in The Sandbox, a virtual space majority-owned by Hong Kong-based Animoca Brands. Its venture into the virtual world comes as the British-based lender slashes its footprint in the real world, announcing on Tuesday it would cut a further 69 branches in Britain as its customers move online.

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