The NFL now lets teams chase blockchain sponsors but bans specific crypto and fan token deals

The NFL is already invested in NFTs. | Photo by Brian Rothmuller/Icon Sportswire via Getty Images

The National Football League will now allow teams to secure sponsorships with blockchain companies. However, it will still prohibit them from promoting specific cryptocurrencies and fan tokens, according to a report from CNBC. This reverses the NFL's previous decision to bar teams from cryptocurrency sponsorships completely.

In an internal memo viewed by CNBC, the NFL says it will permit promotional relationships without undertaking excessive regulator or brand risk," which won't include stadium signage. It also maintains that clubs will continue to be prohibited from directly promoting cryptocurrency."

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