UK supermarkets accused of ‘bombarding’ shoppers with cheap meat

Exclusive: Charity says big four chains offer scores of deals every week, despite pledging to promote meat-free eating

Britain's biggest supermarkets stand accused of bombarding" shoppers with offers of cheap meat, despite pledging to promote more meat-free diets to improve health and tackle global heating.

They are using money-saving promotions, such as two for the price of one, as a way of pushing" meat, at odds with moves in the UK and globally for consumers to eat less of it, research found.

While Morrisons and Asda ran 1,490 and 1,352 promotions respectively, Tesco (948) and Sainsbury's (933) ran many fewer.

Asda and Morrisons run a lot of multi-buy offers for animal products, such as three for 10, three for the price of two and buy one get one free.

Sainsbury's uses discounts on meat products to persuade people to buy them.