Can Twitter Help Disseminate Scientific Information?

Science magazine explores how actual scientists feel about Twitter:"I like that there's a low bar to entry [on Twitter] - I can put something out and see how other scientists are thinking of a problem, people who have a different skill set than mine," says biostatistician Natalie Dean of Emory University, whose Twitter account has some 138,000 followers. But the pandemic has also helped demonstrate the limitations of social media. It can be difficult, for example, for scientists to be heard over the cacophony of messages on Twitter - some 500 million each day. And although some scientists have used the platform to elevate their online presence, that has rarely translated into concrete professional rewards.... [A]s the pandemic exploded and researchers sought to pump out information to each other and an eager public, many saw advantages to Twitter. Its vast reach became a draw: more than 200 million active daily users, including an estimated one-quarter of U.S. adults, according to the Pew Research Center. This allows scientists to use a single platform to share research findings with both peers and the public and to foster open discussions... One result is that the platform has carried posts about a majority of the total COVID-19 literature - about 51% of journal articles on pandemic research had been mentioned in at least one tweet through May 2021, according to a report by the Research on Research Institute (RoRI). That exceeds the number cited in scholarly articles or mentioned in several other communications venues, including news stories, Facebook, YouTube, Wikipedia, blogs, and policy documents. And it's well above the level before the pandemic, when studies found that just 10% to 30% of papers on any scientific topic got a mention on Twitter.... But an emerging body of research about tweeting suggests that, overall, scientists often struggle to be heard on social media. One study, for example, found tweets containing links to scholarly papers typically get little engagement. Of 1.1 million such tweets about papers published before the pandemic, half drew no clicks, and an additional 22% attracted just one or two, according to a 2021 paper in the Journal of the Association for Information Science and Technology. An information scientist at the University of Ottawa tells the magazine that "We are really not at the point where we want to get, which is, ideally, seeing the impact of research on the greater good of society." Thanks to Slashdot reader sciencehabit for sharing the story...

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