Biden group launches TikTok account to boost the president’s agenda
by Makena Kelly from The Verge - All Posts on (#5XWRF)
Illustration by Alex Castro / The Verge The Biden-affiliated nonprofit group Building Back Together plans to launch its own TikTok account on Wednesday as part of the group's latest effort to engage young people with the president's agenda ahead of the 2022 midterm elections.
The group's account, @buildingbacktogether, plans to create content inspired by TikTok trends and features, like the green screen function, to explain President Joe Biden's agenda to the platform's predominantly younger user base. The organization's staff will frequently appear on the account, along with news clips and audio featuring the president.
By launching a TikTok account, we're building off that work with the goal of reaching the large and growing user base of this platform, including young...