Harsh truth: Trump’s social media app follows long line of failed ventures

Truth Social seems to be going the way of Trump Steaks and Trump Vodka as it sees low engagement weeks after its release and resignations from executives

By any measure, Truth Social, Donald Trump's social media platform, has had a rough start.

Engagement is low, the initial flood of downloads of the app have withered to a trickle and the first resignations of its top staff have begun. It's too soon to tell if it's a stiff, but as with many Trump businesses that fail to take off, the former US president appears to be washing his hands of it: he has barely used it.