Pro-Biden super PAC launches six-figure paid influencer program
by Makena Kelly from The Verge - All Posts on (#5Y9SW)
Photo by Nathan Posner/Anadolu Agency via Getty Images American Bridge, a Democratic super PAC, is jumping into the 2022 midterm elections with an eight-figure paid media program that includes big investments in podcast and influencer media to brandish support for President Joe Biden's economic agenda.
American Bridge's six-figure influencer program runs paid digital ads behind content that it's worked to make with creators on platforms like TikTok and Instagram and falls under the PAC's total media investment. Most of these influencers have anywhere between 20,000 to 100,000 followers - making them microinfluencers - and have increasingly been called on by both Republican and Democratic campaigns and nonprofits over the last few years. The creators tout strong followings in hotbed states...