Article 5YBC0 Netflix CEO now says he’s open to a cheaper, ad-supported plan

Netflix CEO now says he’s open to a cheaper, ad-supported plan

by
Mitchell Clark
from The Verge - All Posts on (#5YBC0)
acastro_211025_1777_netflix_0001.0.jpg Ads could be coming to Netflix in the next few years. | Illustration by Alex Castro / The Verge

After years of rejecting calls for an ad-supported streaming tier, Netflix co-founder and co-CEO Reed Hastings said on Tuesday's earnings call that the company is quite open to offering even lower prices with advertising, as a consumer choice."

Apparently, the company is now looking into the option and trying to figure out over the next year or two." Hastings admits that introducing an ad-supported tier would be a big change in thinking for the company, saying that he's historically been against the complexity of advertising and a big fan of the simplicity of subscription."

Hastings now pitches the idea of an ad-supported tier as something that makes a lot of sense" for consumers who would like to have a lower price and are...

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