Netflix CEO now says he’s open to a cheaper, ad-supported plan
by Mitchell Clark from The Verge - All Posts on (#5YBC0)
Ads could be coming to Netflix in the next few years. | Illustration by Alex Castro / The Verge
After years of rejecting calls for an ad-supported streaming tier, Netflix co-founder and co-CEO Reed Hastings said on Tuesday's earnings call that the company is quite open to offering even lower prices with advertising, as a consumer choice."
Apparently, the company is now looking into the option and trying to figure out over the next year or two." Hastings admits that introducing an ad-supported tier would be a big change in thinking for the company, saying that he's historically been against the complexity of advertising and a big fan of the simplicity of subscription."
Hastings now pitches the idea of an ad-supported tier as something that makes a lot of sense" for consumers who would like to have a lower price and are...