Call of Duty Slumps Ahead of Potential Activision-Microsoft Deal

Millions of people stopped playing Call of Duty in the first quarter of 2022, as one of gaming's top franchises continued to cool off, according to Activision Blizzard's latest financial results. From a report: Call of Duty is the biggest annual franchise in gaming, so any struggles can have knock-on effects for the rest of the industry. Activision Blizzard said its Activision-branded games -- which nearly entirely consist of Call of Duty -- had 100 million monthly active users in the first three months of 2022. That's down from 107 million in the quarter before. And it's down from 150 million in the first three months of 2021. The drop comes as Microsoft presses forward on a bid to buy Activision Blizzard for $69 billion. In a press release, the company blamed the decline on "lower premium sales" for November's Call of Duty: Vanguard compared to November 2020's Call of Duty: Black Ops Cold War. It also cited "lower engagement" for free-to-play Call of Duty: Warzone and flat performance for its Call of Duty: Mobile title.

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