Twitter reassures advertisers Musk won’t make the platform more of a toxic hell-hole than it already is

Illustration by Alex Castro / The Verge

Twitter has reportedly contacted advertising agencies to reassure them that Elon Musk's plans for the platform won't make it an inhospitable place for brands.

Musk has promised that, under his watch, Twitter will take a maximalist approach to free speech" - perhaps only removing content that is actively illegal. However, as experts have pointed out, this would mean easing restrictions on a variety of unpleasant but legal forms of speech: from Nazi propaganda and ISIS beheading videos to medical misinformation. This is content that corporations do not want to be associated with, even indirectly.

According to an email seen by the Financial Times, Twitter has reached out to ad agencies to preempt such fears, telling them that the...

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