Samsung ad featuring woman running alone at 2am criticised as ‘naive’
by Hibaq Farah from on (#5YNB9)
Reclaim These Streets joins running groups in calling ad insensitive especially in light of Ashling Murphy'
A Samsung advertisement featuring a woman jogging alone at 2am has been criticised as unrealistic" and insensitive.
The ad, titled Night Owls, which was promoting the Galaxy Watch4, Galaxy Buds 2 and Galaxy S22 phone, features a young woman running at 2am, with earbuds in, through dark streets and alleyways. At one point she runs past a man on a bike on a deserted bridge.
While the young woman is running, the voiceover says: Sleep at night. Run faster. Push harder. Follow the herd. Not for me, I run on a different schedule: mine."