Labor and the Liberals are waging an election meme war – but what is the point?
by Josh Butler from World news | The Guardian on (#5YR04)
The major parties have turned to internet jokes as they fight for attention, but some experts think it's a big waste of time
You wouldn't normally expect political parties to prioritise messages about The Simpsons, SpongeBob SquarePants and Judge Judy in the midst of an election campaign. But as Scott Morrison and Anthony Albanese duke it out on debate stages with their competing visions for Australia, there's a battle of a different kind happening online; a battle for attention, eyeballs and shares.
A fascinating meme war is being waged, and it might be more important than you think.
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