TikTok Plans To Share Ad Revenue With Creators For the First Time

TikTok is launching a new way for the top creators on its billion-user app make money -- and for advertisers to reach the cream of the short-form video crop. Variety reports: The company announced TikTok Pulse, an advertising program to let marketers buy inventory in the top 4% of all videos on the platform in a dozen different categories (including beauty, fashion, cooking and gaming). Creators and publishers with at least 100,000 followers will be eligible to participate in the initial stage of TikTok Pulse. The company said that with the launch of Pulse, it will "begin exploring" its first advertising-revenue share program with creators, public figures and media publishers. TikTok Pulse will roll out first in the U.S. in June, with additional markets to follow in the fall, according to Sofia Hernandez, TikTok's global head of business marketing. "This finally offers marketers something they have been asking for for years -- to be part of a community," she said.

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