ITV warns of ad slump but is on track with new streaming brand launch

Broadcaster hopes ITVX will help it achieve 750m in digital ad income annually by 2026

ITV has warned that it expects an advertising slump over the coming months because of macroeconomic and geopolitical uncertainty" and the absence of a major commercial event such as last year's European football championship.

The broadcaster lauded a robust" start to the year, having grown TV and digital advertising revenues by a healthy 16% year-on-year to 468m in the first three months.