Jerry Jones: I could sell Cowboys for $10B but 'will never do it'

The Dallas Cowboys are worth an estimated $6.5 billion, but Jerry Jones is confident he could get much more than that if he were to sell the team.

Jones, who purchased the Cowboys for $150 million in 1989, recently told NBC Sports' Peter King he believes he'd get "more than $10 billion" if he put the team up for sale. However, he has no intention of ever doing that.

"But let me make this very clear," the Cowboys owner said. "I'll say it definitively. I will never do it. I will never sell the Cowboys. Ever."

Forbes ranked the Cowboys as the NFL's most valuable franchise at $6.5 billion in 2021, an increase of 14% from the previous year. The New England Patriots were the second most valuable at $5 billion, followed by the New York Giants at $4.85 billion.

Jones' comments were sparked by the upcoming sale of the Denver Broncos, whom Forbes estimated were worth $3.75 billion last year. Reports have suggested the Broncos could fetch anywhere from $4 billion to upward of $5 billion, which would be the most expensive team sale in U.S. sports history.

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