TikTok Plans Big Push Into Gaming, Conducting Tests in Vietnam

TikTok has been conducting tests so users can play games on its video-sharing app in Vietnam, part of plans for a major push into gaming, Reuters reported Thursday, citing four people familiar with the matter. From the report: Featuring games on its platform would boost advertising revenue as well as the amount of time users spend on the app -- one of the world's most popular with more than 1 billion monthly active users. TikTok, which is owned by China's ByteDance, also plans to roll out gaming more widely in Southeast Asia, the people said. That move could come as early as the third quarter, said two of them. A TikTok representative said the company has tested bringing HTML5 games, a common form of minigame, to its app through tie-ups with third-party game developers and studios such as Zynga.

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