Why appeals to altruism won’t budge the US gun lobby

The industry has been OK looking away' from tragedies, says an ex-insider. Change will only come with huge pressure

Even the murder of 19 elementary school children in Texas could not deter America's gun industry from enjoying its annual celebration of the weapons that slaughtered them.

Ahead of its three-day convention in Houston this weekend, the National Rifle Association offered its deepest sympathies" to the families of the eight- to 11-year-old students, and two of their teachers, killed in a horrific and evil crime" in the small town of Uvalde on Tuesday.