MPs to investigate influencer pay amid evidence of racial gap

Influencers working across TikTok, YouTube and Instagram face wildly varying rates of pay

For social media influencers, success comes in units of thousands and millions - but for many of them that is followers, not pounds.

This month, MPs recommended that the government investigate pay standards in the industry as part of a wider review of the influencer market, citing inconsistent pay rates and evidence of a racial pay gap.